Joanne Norris

Joanne joined the Board of Directors in June 2023. She is the current President of Deer Crossing the Art Farm, a non-profit, community-based arts organization, Board Director of Demonstrating Value Resource Society and past Board Director of Social Value Canada.

Coming with more than 20 years of professional experience globally and across Canada, Joanne believes that capital should be used for good; placing capital in purpose-driven ventures and organizations is smart business. More investment vehicles, creative philanthropy approaches and strategic impact funds are needed to support the sustainable growth of purpose driven organizations and impact businesses.

Joanne has led and worked with diverse sets of entrepreneurs and management teams on projects and initiatives in the impact investing field, on behalf of governments, multilateral agencies, private impact funds, credit unions and a strategic loan program for young entrepreneurs across Canada.

Joanne has held several leadership roles in the social finance/impact investing sector and consults with impact venture founders, foundations, family offices, funds and other impact driven organizations. Impact measurement and management, outcome evaluation and SROI (social return on investment) analysis & reporting are key accountabilities under Joanne’s leadership. To fully value and understand the impacts of investing with purpose, more fulsome, de-colonized evaluation methodologies and impact frameworks are needed to track and communicate the socio-economic and environmental outcomes/returns resulting from impact driven ventures and capital.

Joanne loves to hike, camp, snowboard and explore the city on its network of bike paths.